The Real Price of “Good Enough” DR
Disaster recovery isn’t just about getting systems back online after a major incident. Gaps in DR posture create measurable business impacts long before a disaster strikes:
Downtime Expenses – Even a few hours of system downtime can cost mid-market enterprises hundreds of thousands of dollars in lost productivity, missed revenue, and customer churn.
Compliance Penalties – Many industries require tested recovery plans. Lack of documented RPO/RTO targets or test reports can lead to fines or failed audits.
Hidden IT Spend – Without structured recovery planning, teams often overspend on redundant systems, underutilized resources, or quick fixes after outages.
Lost Customer Trust – Clients expect reliability. Every unplanned outage chips away at confidence, making it harder to retain or win business.
Leadership Stress – CIOs, CFOs, and IT directors are forced into fire-fighting mode, reducing bandwidth for innovation and growth.
Why Mid-Market Companies Are Most at Risk
Large enterprises often have entire departments dedicated to business continuity. Mid-market companies, however, typically run lean—meaning DR becomes an afterthought until it’s too late. Common challenges include:
- Limited IT staff stretched across too many priorities.
- Budget pressure leading to postponed DR investments.
- Siloed systems without clear ownership of recovery.
- Infrequent or nonexistent DR testing.
The result? A fragile recovery posture that looks fine on paper but fails under pressure.
How to Fix the Problem
The good news: modern, cloud-first disaster recovery is faster, more affordable, and more reliable than traditional approaches. The key is to treat DR as a business outcome—not just a technical checklist.
Here’s a proven approach mid-market companies can follow:
- Set Clear RPO/RTO Targets
Define recovery objectives that align with business priorities, not just IT assumptions. - Assess Current State
Identify gaps in systems, documentation, and testing. Focus on critical workloads first. - Design for Cloud Resilience
Leverage Azure-native services, runbooks, and automation to reduce complexity and costs. - Test, Test, Test
Move beyond tabletop exercises to scheduled live recovery tests. Each one improves confidence and reduces risk. - Govern and Improve Continuously
DR is never “done.” Quarterly reviews and cost controls ensure resilience keeps pace with business growth.
The Payoff
Companies that invest in modern DR see more than just protection against outages. They gain:
- Reduced risk exposure with auditable, tested recovery plans.
- Lower costs by eliminating wasteful redundancy and aligning spend with business needs.
- Increased agility with cloud-enabled recovery that scales as the business grows.
- Stronger stakeholder confidence at the board and customer level.
Final Thought
Disaster recovery is often seen as an expense. In reality, it’s an enabler of growth, resilience, and trust. The hidden costs of ignoring DR are too high for mid-market enterprises to bear. By taking a structured, advisory-led approach, you not only safeguard your business—you also unlock efficiencies that fuel transformation.
“We called Imagine Clany Eco when another company cancelled on us last minute for our move-out cleaning. Clany Eco was able to book us and make it out in 2 hours and did an amazing job. We even got our deposit back.”
Essential Transaction Codes Unveiled
When analyzing insider transactions, investors typically focus on open-market trades, which are detailed in Table I of the Form 4 filing. Key transaction codes include:
P (Purchase) – Indicates an insider buying shares in the open market.
S (Sale) – Represents an insider selling shares.
C (Conversion) – Denotes the conversion of an option into company stock.
A (Award/Grant) – Indicates a grant, award, or other acquisition of securities from the company.
